Seth’s Journey: From Humble Beginnings to a National Powerhouse in Car Rental Services

In 2001, with just a single vehicle and an unshakable vision, Seth founded YOKS Investment Limited as a sole proprietorship. He personally drove and managed the company, driven by a clear mission—to become the most reliable car rental service provider in Ghana. Over two decades later, YOKS has not only realized that dream but has also earned its place as the industry leader, with a brand reputation that matches, and often surpasses, globally recognized names in transportation services.

Seth’s journey into entrepreneurship was born out of necessity. After dropping out of high school due to financial challenges, he took on odd jobs and ventured into various business ideas, all the while believing that his destiny was his to shape. That mindset laid the foundation for what would become a truly inspiring success story.

Under Seth’s leadership as CEO, YOKS Investment Limited has received more than fifteen prestigious industry awards, setting new benchmarks and becoming a trendsetter in Ghana’s car rental and transport sector. Seth has also fostered strong, mutually beneficial relationships with financial institutions. His innovative thinking has helped shape financial products that meet both borrower needs and banking standards—a testament to his business acumen and visionary leadership.

One of the most remarkable moments in Seth’s professional journey was his invitation to Buckingham Palace, where he met Camilla, Duchess of Cornwall, a rare honor that reflects the impact and recognition his work has garnered internationally.

Yet, despite his many achievements, Seth remains deeply committed to giving back. He regularly engages in youth mentorship, speaking opportunities, and job creation initiatives—providing meaningful employment, especially to graduates with little or no experience. His aim is to train and empower the next generation to become self-reliant contributors to both their own futures and Ghana’s economic development.

As the current President of the Car Rental Association of Ghana, Seth continues to influence the industry by championing policy changes that support business sustainability—such as advocating for the removal of the luxury car tax for rental companies like his.

Looking ahead, Seth is focused on expanding YOKS Investment Limited into a world-class, globally competitive enterprise. His vision extends beyond profit—he seeks to play an active role in nation-building by reducing unemployment, nurturing talent, and contributing to poverty alleviation across Ghana and beyond.